Raj has over 15 years of experience in data analytics, data engineering, and data science. He is leading data science teams at Adobe, looking after data for digital media business for the company. He has led analytics and data science teams at Amazon, Intuit and PayPal. He has optimized the marketing funnel for books retail business at Amazon. He focused on data analytics for customer lifecycle marketing at Intuit. Raj specializes in marketing analytics, experimentation, metrics, feature funnel analysis, NPS, and product analytics.