Elena Dyachkova is an experienced product analytics and data science leader. She has an educational background in Microeconomics via an MS degree from the Lomonosov Moscow State University. After spending early career in sports business and audience measurement industries, in 2018 she transitioned into product analytics. Elena joined Peloton in 2018 as the first data person on the product team. Over four years, she had grown the team, built out the measurement and experimentation frameworks, data collection practices, and product strategy decision support systems in the company encompassing the entire software and hardware engagement portfolio. Since 2022, Elena is building a product data science practice at a hyper growth stage mental health startup Spring Health.